Client: BANCOMAT S.p.A.
Creative Agency: VMLY&R Italy
Management Testimonial: Sosia & Pistoia
Production Company: Movie Magic

Italian chef, restaurateur, and judge in television program MasterChef Antonino Cannavacciuolo is the new face for the collaboration between PagoBANCOMAT and Unicocampania Consortium, the public transport system in Naples and its region. 
To communicate the news, creative agency VMLY & R created a vast number of material: on the billboards – in the stations, on the platforms and in the underground and funicular carriages – Cannavacciuolo tells the news using the Campania dialect. The campaign also finds additional touchpoints online, in the daily press and in information materials at the station.