Known as “the green heart of Italy”, Umbria is the only region in central Italy without access to the sea.
This notion is the basis of the paradox on which the creativity of the countryside develops: despite not having the sea, with its extraordinary nature, its centuries-old villages and the many activities that can be practiced, visiting Umbria is a deep immersion in experiences that intoxicate the senses. A real dive into the many “seas” that this splendid region boasts: seas of history, art, walks, music, sports and nature. 

Client: Regione Umbria
Creative Agency: Armando Testa
Creative Director: Raffaele Balducci
Creative team: Raffaele Balducci, Daniele Bona
Production Company: Armando Testa Studios
Media Planning: The Gate Communication