I’ve teamed up with Jeep, who is celebrating its 75th anniversary this year, to shine a spotlight on some of the ultimate renegades from the world of action sports. In these installments I portrayed big wave surfer Andrew Cotton and downhill legends Dan, Gee and Rachel Atherton along with their Jeep Renegade.
The creative concept, the production and campaign management has been handled by Factory Media. Chorus, the specialist partnerships division at Maxus, created and managed the relationships between Jeep UK and Factory Media. Ultimate Renegades project has been published on mpora.com.