A new campaign for Nutella Ice Cream, photographed in Barcelona for Ferrero.
Shot across two days, the brief combined lifestyle imagery with product, packaging and appetite-appeal photography, creating a library of assets for social, digital and print. The visual approach was built around warm, lived-in domestic moments, keeping the interaction with the product spontaneous and natural while giving Nutella Ice Cream a strong presence within each frame. Alongside the lifestyle work, I created a series of clean product and texture images, carrying the same visual language into more graphic, product-led compositions.
Client: Ferrero / Nutella
Agency: Pubbliregia
Production: Haibun
Production Service: Vivi Film
Executive Producer (Haibun): Cesare Fracchia
Producers (Haibun): Silvia Biscotti, Irene Paggio
Executive Producers (Vivi): Fabrizio Vittucci, Carlos Soms
Production Designer: Monica Vittucci
Photo Production Coordinator: Nerea Soms
Food Styling: Gisela Zimmermann, Stefano Ruffato, Francesca Versolatto
Digital Tech: Emiliano Echegaray
Photo Assistant: Nicholas Santini
Photo Retoucher: Mia Gianini
MUA: Alfonso Diaz, Laura Sans
Stylist: Cristina Urso
Talents: Lulu Stone, Paula Cherif @Salvador Models