I photographed UCLA Health’s rebrand campaign, KEEP ON RISING.
The UCLA team trusted my eye and placed the photographic storytelling at the centre of the project. I was honoured to document the people and the small, intense moments that make their work possible. Shooting this project was a reminder of how much dedication and humanity sit behind every medical breakthrough, and why this message matters now when science and research face growing challenges.

Client: UCLA
Strategic Creative Leader: Hill Cheuk
Creative Agency: TILT Story
Chief Creative: Shanky Das
Senior Account Director: Molly Brookens Vos
Director of Strategy: Megan Kapalla
Creative Director: Todd Gilleland
Director of Production: Dennis McCullough
Production Company: Garage Films
Executive Producer: Albert Urias
Executive ProducerJohn Haggerty